Grand Seiko makes the grails for Seiko fans, watches that cost more and have more finishing, high-end materials, elevated movements and near-perfect design compared to standard Seikos. With an ever expanding lineup of styles, variants, sizes, collaborations and even automatic GMTs, it's almost impossible to keep up with all the Seiko 5 Sports models, but you’re sure to find something that appeals. Since its relaunch, Seiko 5 Sports has grown quickly into one of the brand's most exciting and important families. It's the brand's entry point for its modern mechanical watches and has been refreshed to fit the brand's contemporary image, making the same promise as the old Seiko 5 but with even better finishing, materials, and movements (look on Amazon and the like for older models, many of which are still available). Seiko relaunched the collection and concept in 2019, resurrecting the name Seiko 5 Sports. In the 1960s Seiko debuted the Seiko 5 line, promising outdoorsy folks the following five characteristics: (1) automatic winding, (2) a day/date window, (3) water resistance, (4) a recessed crown at the 4 o’clock position, and (5) a durable steel case. Below we dive further into each major collection you should know about as well as sub-brands and the models that represent them best. You can get into vintage, explore recently discontinued collections (Premier, Kinetic, Recraft, etc.), and JDM (Japan domestic market) models and even sub-brands (Brightz, Lukia, etc.) - not to mention brands owned by Seiko (like Orient, Pulsar, Lorus, Alba).
The Seiko oeuvre is expansive, to the extent that treating it all in a single article is impractical. King Seiko is in some ways like yet another sub-brand that has its own specific identity and is positioned alongside Prospex and Presage. Credor is the Seiko answer to haute horlogerie. Grand Seiko is fully positioned as its own brand and is where the Seiko competes with the Swiss big boys like Rolex and Omega in terms of price and quality. Then, there are those "brands" which the company chooses to market as "independent" to some degree or another from Seiko, though it's not always clear what that means. Astron is where the brand flexes its technological muscles with GPS, solar charging and hyper accuracy in refined packages.
Legacy collections like Essentials/Core, Coutura and Diamonds represent options with more mass-market than enthusiast appeal. Outside of them are watches for more specific interests or purposes. The above collections will serve you well for a wide range of fantastic, high bang-for-buck options and probably account for the majority of Seikos we recommend for any taste or occasion. It is a dominant force in movement making. It innovated quartz with one of the first quartz watches, the first six-digit LCD display quartz and the first analog quartz chronograph. And worldwide, Seiko has made some of the biggest marks on watchmaking of any company. It’s led Japanese watchmaking ever since, making Japan’s first wristwatch, its first chronograph and its first dive watch. Japan’s most iconic watch brand started its journey well over 100 years ago, when Kintaro Hattori opened a small watch shop in Tokyo, in 1881. But, to many of us, those humble watches mean so much more, and the brand today is far, far more than the maker of affordable beaters that initially won us over.
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Your buddy wears a Seiko 5 your mom has a Coutura in her credenza your favorite movie star wears a Seiko diver on the silver screen. Start looking and you’ll see them all over the place. In other words: “This old thing? The watch I bought for cheap and wear all the time?”Īnd Seikos are, indeed, ubiquitous and often affordable. We Americans have a bad habit of saying, “only a Seiko.”Īs in, “Oh, this watch? It’s only a Seiko.”
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